While Facebook’s timeline feature may be the first thing that comes to mind when sharing your brand’s story with your social network, I encourage you to think outside the box and turn to Pinterest.
By no means is Pinterest an up-and-coming social media site. With more than 70 million users and counting, this personalized media platform is already well established and has become a popular go-to marketing tool for many businesses. The businesses that really stand out on Pinterest, however, all seem to have one thing in common: they rely on the visuals that they “pin” to their virtual boards to tell their brands’ stories.
If you are considering launching your brand on Pinterest in 2015, here are 3 reasons why you will likely find that this social media site is your most powerful storytelling tool:
1. Uses pictures to tell your audience what your brand is all about.
Your audience finds visual content to be especially appealing, and you can use this to your advantage by sharing images on Pinterest that mean something to your business and communicate what your brand is all about.
For example, Tiffany & Co is a brand that is all about timeless luxury, and if you check out the pins that this jeweler has on Pinterest, you can easily gather that Tiffany’s is a superior quality brand that has been admired for generations simply by looking at the images. The company offers very little text to tell its story and instead relies on the pictures to do the work.
2. Offers your audience a glimpse of your business from behind the scenes.
People like to do business with people, but forming that powerful human connection can sometimes be difficult with so many purchases happening over the internet. Let your audience know what makes your brand different by creating a Pinterest board of the people that make up your business and important milestones that your company has reached along the way. Ben and Jerry’s does an exceptional job with this through its “People Behind the Pints” board on Pinterest.
3. Helps to tie your products or services into the everyday lives of your audience.
Pinterest has a way unlike any other social media platform out there to show your audience how your products and services can benefit their daily lives without being pushy. For example, The Container Store has created more than 30 Pinterest boards that specifically address areas in the home or office that are prone to messes, such as the laundry room, the pantry, and the closet. Instead of just including pins of The Container Store’s products on these boards, they also include helpful tips that the brand’s audience would find useful and valuable.
As you can see, Pinterest can prove to be very powerful and effective at telling your brand’s story, which will go a long way in building a connection between your brand and your audience.